Data Protection Declaration and Consent to Use Data at BusinessNow

Data protection is a matter of trust and your trust is important to us. In order for you to feel confident when you visit our web sites, we comply strictly with the statutory provisions regarding the processing of your personal information and would like to inform you about our collection and use of data. The subsequent Data Protection Declaration explains what information about you is collected on our webpages and which of these data we process in what ways and who you can contact in any event. affairs.

  1. Rights of the affected persons

The responsible company for collecting, processing and using your personal information according to Danish data protection legislation is BusinessNow.

BusinessNow can be contacted through the following contact information in case of your personal information:

– By mail to: BusinessNow P / S, Vandtårnsvej 62A, 2860 Søborg

– E-mail:

BusinessNow has a Data Protection Advisor.

Name: Bo Pyskow

Company: PysCon

CVR: 38671588

Address: Thorsvej 20, 4060 Kr. Såby


You may at any time receive free information about the information we have stored about you, as well as your right to rectification, barring or deletion of your information. In this case, you must contact BusinessNow via the above contact information.

If you, in whole or in part, and in accordance with these data protection rules will object to BusinessNow’s collection, processing or use of your information, you may also rectify your opposition by email or letter and through the above contact information.

Collection, processing and use of personal data

Sensitive information is information about personal or personal circumstances for a particular or identifiable natural person. This includes, for example, your name, your phone number, your address as well as all the data that you inform us when setting up you or your company as a customer.

2.1 Creation in CRM System

The following information is required for entering a customer account (mandatory information):

– Your e-mail address

– Your first name

– Your last name

– Your company

You must first enter your invoice and shipping address when we create a contract for a service. For the contract, we need the correct name, address and payment information for you. We need your email so we can confirm the receipt of your order and the shipping of this as well as in general so that we can communicate with you.

2.2 Collection, processing and use of your personal information

We collect, store and process your information for the complete completion of your contract, the technical administration, your own marketing purposes (more information about this in section 2.3) Your personal information is disclosed only to third parties as permitted by law, including settlement of agreements or settlements for marketing purposes or if you have agreed in advance.

2.3 Use of your information for advertising purposes such as events and news mails.

In addition to processing your information for completing your contract with BusinessNow, we also use your information for the following purposes: to communicate with you / your contract, as well as specific products or marketing campaigns; and to recommend products or services to you that could be of interest to you.

You may at any time, in whole or in part, object to the use of your information for advertising purposes without incurring any dissemination costs other than the cost of the base tariffs. A message in text form through the contact details mentioned in Item 1 (e.g. email or letter) is sufficient for this.

2.3.1 Newsletter

To send the newsletter, we use the email address you provided and require your confirmation that you, as the holder of the email address, agree with the receipt.

Should you no longer wish to receive newsletters from us at any time, you can terminate this at any time without incurring any mediation costs other than the costs according to the base tariffs. A message in text form through the contact details mentioned in Item 1 (eg email or letter) is sufficient for this. You will of course also find a link for unsubscribe in each newsletter.

  1. When you visit our Social Media


We and LinkedIn collect and process personal information when you visit the company’s LinkedIn pages. The purpose of the treatment is to market us to potential customers, maintain inquiries and similar related purposes.

The concrete LinkedIn pages managed by BusinessNow are:


We follow the Data Inspectorate’s current guidelines regarding shared data responsibility and aim to ensure that visitors to our LinkedIn page get information about personal data. As mentioned below in this policy, visitors to our LinkedIn pages also have the opportunity to exercise their rights, for example, the right of access, the right to object and the right to delete.

Legal basis for our processing of personal data

Processing of personal data is based on legitimate interest based on an interest balance. No information is required where consent is required.

Categories of personal information and their source

Typically, contact information is collected in the form of names. If we receive sensitive information / special categories of information, these will be deleted as soon as they come to our knowledge.

Recipients of personal data

The personal information provided will not be disclosed outside the company.

Retention of personal data

Since the personal information provided on the LinkedIn pages is provided by the person himself on our publicly available page, the information will basically be on the page as long as it exists. As information from the information, you can always object to the balance of interest, in order to delete any entries.

Automatic decisions and profiling

We assume that LinkedIn makes automated decisions and profiles on the part of the personal data for which LinkedIn is responsible for data. We do not use automatic decisions and profiling.

Note! If you do not want your information processed, please do not visit our LinkedIn pages, as it is currently not possible for us to change LinkedIn’s data retrieval settings.

  1. Cookies

Acceptance of cookies is not a prerequisite for a visit to our website.

What are cookies?

Cookies are small files that are stored on your hard drive and which store specific settings and information for exchange with our system through your browser. Basically, you distinguish between 2 different types of cookies, so-called session cookies, which are deleted as soon as you close your browser and temporary / permanent cookies that are stored for an extended period of time or unlimited on your hard drive. This storage helps us to design our webpages and our offers to you accordingly, and facilitate your use, as, for example, certain information from you will be saved so that you do not constantly repeat them.

What cookies does BusinessNow use?

Google Analytics

Hotjar – Used for web recordings, form analyzes, feedback polls, conversion funnles. All data is anonymous.


Google My Business.

UTM tracking on LinkedIN

Most of the cookies used by us are automatically deleted after the end of your browser session (hence the name of session cookies). Session cookies are required, for example, to offer you the multi-page Shopping Cart feature. In addition, we also use cookies that remain on your hard drive. For a further visit, it is automatically identified that you have already been with us and which readings and settings you prefer. These temporary or permanent cookies (lifetime from 1 month up to 10 years) are stored on your hard drive and deleted by themselves after the specified time.

What information is stored in cookies?

In the cookies used by BusinessNow, only pseudonym information is stored. When activating a cookie, this is assigned an identification number, and an assignment of your personally identifiable information to this identification number is not made. Your name, IP address, or similar data that could allow a direct assignment of this cookie to you will not be added to this cookie. Based on cookie technology, we only receive anonymous information, such as what pages are visited in our shop, what products are viewed, etc.

How can you prevent the storage of cookies?

In your browser, you can set cookies to be accepted only if you consent to them, thus preventing further insertion of cookies in the future. If you only want to accept BusinessNow cookies, but not cookies from our service providers and partners, you can select the ”Block third-party providers cookies” option in your browser.

As a rule, in the menu bar of your web browser, via the help function, you can see how to reject new cookies and disable cookies that have already been received.


You can always complain about our processing of your data. However, we and the Danish Data Protection Authorities (Datatilsynet), prefer that you contact us first.

The Danish Data Protection Authorities address is: Datatilsynet, Carl Jacobsens Vej 53, 2500 Valby, Tel: 3319 3200,

Cookie Policy for BusinessNow

This is the Cookie Policy for BusinessNow, accessible from

What Are Cookies

As is common practice with almost all professional websites this site uses cookies,to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ’break’ certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies.

How We Use Cookies

we use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences… These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features.

The Cookies We Set

  • Email newsletters related cookies

This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.

  • Surveys related cookies

From time to time we offer user surveys and questionnaires to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey and how you came to the survey url site.

  • Forms related cookies

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

  • Site preferences cookies

In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

  • Analytics

When you use our website, we use the cookies to analyze user preferences and behavior. The data is used to optimize our website and content to suit our users preferences.

Google Analytics and Cookies

Google Analytics set cookies to:

Identify Unique Visitors

Cookies are a major component of unique visitor tracking. They tie all the activity of a visitor into a single visit and are used to determine when a visit ends.

Track Activity

Cookies store vital information about each visit. They store the start time of the current visit and keep track of how many pages have been viewed so far. If a visitor closes the browser or is inactive for too long, the cookies will indicate that the visit has ended.

Cookies store the date and time of the visitor’s first visit. The total number of visits from the visitor is stored in cookies, too.

Track Traffic Source

Cookies are the main vehicle for attributing visit information and conversions to specific marketing campaigns or traffic sources. Each time the visitor comes to the site, the code stores new referral or campaign variable information in the visitor’s cookies.

All of the cookies store a domain hash that ties them to the same site. In the case that cookie information changes during a visit (e.g., a user-defined variable gets changed from “Prospect” to “Customer”), Google Analytics will attribute the entire visit to the last cookie value.

This is the traffic source cookie. It contains all of the traffic source information for the current visit, if it was different from the previous visit. If no traffic source information can be found for the current visit, the cookie is not changed. This is the way that Google Analytics attributes visit information, including conversions and transactions to a traffic source. It does not contain historical information for previous sources.

This is a persistent cookie with a catch: it expires in six months and is only refreshed when the traffic source changes. Every other cookie is refreshed with each pageview. The impact of this is that a banner ad that brings a visitor to your site will get the credit for all future direct visits for up to six months. After six months, if there have not been visits from any other source, the cookie will expire and start to attribute information to direct visits.

The expiration window can be customized in the tracking code.

Cookies and JavaScript Libraries

Google Analytics uses cookies based on the JavaScript library being used.

Google Analytics has got three types of JavaScript libraries for tracking website usage data:

Types of cookies

gtag.js and analytics.js – cookie usage

The analytics.js JavaScript library is part of Universal Analytics and uses first-party cookies to:

  • Distinguish unique users
  • Throttle the request rate

BusinessNow uses the following cookies:

Cookie Name Expiration Time Description
_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_gat 1 minute Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.
_hjIncludedInSample 1 year This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc.
_gac_ 90 days Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.Learn more.

ga.js – cookie usage

The ga.js JavaScript library uses first-party cookies to:

  • Determine which domain to measure
  • Distinguish unique users
  • Throttle the request rate
  • Remember the number and time of previous visits
  • Remember traffic source information
  • Determine the start and end of a session
  • Remember the value of visitor-level custom variables

Third party cookies

we use third party cookies:

Preferences These cookies allow our websites to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in. For instance, by remembering your region, a website may be able to provide you with local weather reports or traffic news. These cookies can also assist you in changing text size, font, and other parts of web pages that you can personalize.
Tracking We use Hotjar to track user behavior and to create heat maps and recordings.

More Information

If you are still looking for more information then you can contact us through one of our preferred contact methods:

  • Email: